Privacy Policy

This Notice describes the privacy practices of the B.B. Engineering brands and company (collectively, “B.B. Engineering,” “we,” “our,” and “us”). We respect your privacy and value our relationship with you.

This B.B. Engineering Privacy Notice (“Notice”) describes how we collect, use, and share your information when you use or interact with us through: our websites, mobile applications, or online services (the “Sites”); and other offline methods, such as in person, by telephone, or at events. It also covers information we receive from our dealers, distributors, service providers, business partners, and other third-party sources. Certain B.B. Engineering Sites, vehicles, products, and services may be subject to other privacy notices that are separate from or supplement this Notice, and are provided on or with the relevant Sites, vehicles, products, or services.

1. INFORMATION WE COLLECT

We may collect the following types of information:

Contact and identification information, such as name, address, email address, telephone number, account login information (including, if applicable, social media account information for login purposes), signature, driver’s license information or other government ID information, and social security number.

Demographic information, such as gender, age or date of birth, marital status, military or veteran status, race or national origin, household composition, professional, education, or employment-related information, and information about your interests.

Financial information, such as payment card information (e.g. credit or debit card number, CVV or CID code, expiration date), financial account information, payment history, and information related to your creditworthiness, assets, income, or liabilities.

Information about your vehicles, products, and relationship with us, such as vehicle license plate number, VIN, make, model, and year; selling and servicing dealers; date of purchase, rental, or lease; financing, rental, or lease term; serial number or other unique product identifiers (e.g. part number, UPC); service history; mileage, oil/battery status, fuel or charging history, electrical system function, gear status, and diagnostic trouble codes; purchase information and history; loyalty program information; and information about how you interact with us, including how you interact with our vehicles, products and services.

Internet or other network or device activity, such as information about the browsers and devices you use to access our Sites, emails, and advertisements (e.g. device type, browser type and language, hardware model, operating system version, unique device identifiers, and IP address) and how you interact with our Sites, emails, and advertisements (e.g. features used, content viewed, addresses of referring websites, and the dates and times of your interactions).

Location information. When you use our Sites and services we may collect and process location information, including precise geolocation information, as described below.

Audio, electronic, visual or similar information, such as your communications with us; photos, videos or other content you submit to us or post on our Sites or services, for example, in connection with a sweepstakes or contest; footage, collected as described below, from cameras in our facilities, cameras at events, and cameras that record footage inside and/or near certain vehicles used in B.B. Engineering facilities, events, promotional and advertising media.

Other information that identifies or can be reasonably associated with you.

2. HOW WE COLLECT INFORMATION

We generally collect your information in three ways: (1) when you provide it to us; (2) when we collect it automatically; and (3) when we receive it from other sources.

Information You Provide to Us

Some examples of when you provide us information include when you: submit information on our Sites; participate in an event, sweepstakes, contest, or promotion; purchase vehicles, products, or services on our Sites; and communicate with us.

Information Collected Automatically

Examples include internet or device activity, cookies and similar technologies, pixel tags, analytics and advertising tools, Do Not Track signals, cookie preference settings, and location information.

When you participate in one of our events or demonstrative experiences, the vehicle that you use may be equipped with GPS tracking and cameras. B.B. Engineering may use this information and footage as described in this Notice. Outfitters for B.B. Engineering events or similar experiences are independent third parties and use this information in accordance with their own privacy practices.

Facility and event cameras may be used for security and operational purposes.

Purchase information and history may also be collected.

3. HOW WE MAY USE INFORMATION WE COLLECT

We may use the information we collect to:

Provide, maintain, protect, and improve our vehicles, products, services, and Sites
Develop new vehicles, products, services, and Sites
Process payments and transactions
Promote our vehicles, products, services, and Sites, including targeted advertising about the B.B. Engineering family of brands
Communicate and manage our relationship with you
Address warranty claims and provide service and support
Address legal issues and protect the safety, rights, welfare, or property of B.B. Engineering, you, or others

We may also use your information for other internal B.B. Engineering business operations as permitted by law.

4. HOW INFORMATION WE COLLECT MAY BE SHARED

We may share your information with:

B.B. Engineering brands and companies, including B.B. Engineering Inc. subsidiaries and affiliates
Vendors who provide services to us
Dealers and distributors
Business partners
Third parties for legal reasons
Third parties in connection with business transfers
Others with your consent

We may also share de-identified or aggregated information.

5. THIRD PARTY SITES AND PLUGINS

Our Sites may contain links to third-party websites, mobile applications, or services not operated by B.B. Engineering. We are not responsible for the privacy practices of those Third-Party Sites.

6. INFORMATION SECURITY

We maintain reasonable security measures but cannot guarantee absolute security.

7. DATA RETENTION

We retain personal information as long as necessary. To determine retention periods, B.B. Engineering considers factors such as the nature of our relationship with you, legal requirements, and operational needs.

8. CHOICES AND RIGHTS

You may opt out of marketing communications, manage account information, and exercise applicable privacy rights. Marketing opt-out requests may be submitted at:

https://www.bbengineering.com/contact/

9. WHERE WE PROCESS INFORMATION

We may process information in the United States and other countries.

10. MINORS

We do not knowingly collect information from children under 13, subject to applicable law. Certain connected vehicle features may be governed by separate parent/guardian privacy notices.

11. UPDATES TO THIS NOTICE

We may update this Notice from time to time.

12. CONTACTING US

For residents of the European Economic Area or Switzerland:
By email: info@bbengineering.com

B.B. Engineering’s Lawful Basis for Processing Your Personal Data

All references to Polaris’ lawful bases and legitimate interests have been updated to B.B. Engineering’s lawful bases and legitimate business interests.